TNT needs help coordinating its website and commercials

Women's health is no laughing matter. Definitely something that should be taken seriously. So during TNT's latest airing of the Bourne Supremacy (awesome movie), TNT (in partnership with Bayer Pharmaceuticals) invited viewers to go to TNT.tv to learn more about women's health, specifically heart health. Unfortunately, there's nothing at the TNT.tv site about women's health. One of the commercials during the movie did mention a Bayer site, I think it was http://www.healthywomen.org/.

So, why would I go to TNT.tv to learn more about women's health? No reason. Except for the fact that during TNT's series of commercials about health they featured a woman who suffered a heart attack but turned her life around (she ran a marathon). I checked the web to see if her story is real. Well, it seems to be real--thanks to a story published at what seems like tomorrow...http://www.womenspress.com/main.asp?SectionID=1&SubSectionID=233&ArticleID=3302&TM=21020.63
As I write this it's still January 31, 2009 but the article is dated February 1, 2009.

It would smack of a contrived media event by Bayer from the TNT commercial to the slightly early article in Minnesota Women's Press. However, this woman used to work for Abbott (according to LinkedIn); back in December, Bayer sued Abbott for its arthritis drug Humira for patent infringement. Would Bayer pay an Abbott employee in this situation? Probably fair game; she now volunteers for the American Heart Association--according to the Women's Press article.

Okay, sounds like the trail runs dry after that. In the end, did anyone watching the Bourne Supremacy actually learn more about heart disease? Hopefully. February is heart health awareness month afterall. Eat your greens.